With reference to my recent post about fast fashion (Terrible Teens), I recently finished reading ‘Brave New World’ by Aldous Huxley. Many years ago I read another book of Huxley’s, ‘The Doors of Perception’, but at the time didn’t enjoy it. However, I so enjoyed this offering I may revisit the Doors book someday.
Mr Huxley was so insightful it is scary. Brave New World was published in 1932, and deals with a potential future society. At first pass, the ideas put forth are confronting and abhorrent, then when pondered further have some merit. Wrapped up in all of this, Mr Huxley foresees a throw-away society which encourages and indeed requires constant consumerism. To ensure this occurs, inhabitants of this New World are given ideas via a form of hypnosis, and I couldn’t help but smile – albeit wryly – when I read two of his ‘suggestions’, namely ‘ending is better than mending’ and ‘I love new clothes’.
Truly a man way ahead of his time! I wonder how many other of Mr Huxley’s visions may come to pass?